Marketing – SWOT Analysis

SWOT Analysis

SWOT analysis – A distillation of the findings of the internal and external audits which draws attention to the critical organisational strengths and weaknesses and the opportunities and threats facing the company (Kotler, 2004: 58)


StrengthsUnisex magazine with quality – not mainstream, focus on fashion and art – informs about new designers, artists… WeaknessesNiche market – could be a risk as the magazine tries to go away from main stream (doesn’t reach a big readership)

  • Being rare in writing about emerging designers/artists – reaching art interested readers in addition to fashion people (broader readership)
  • Expansion to other countries by publishing it in different languages
  • Bringing advertisers in who don’t want to be associated with mainstream magazines



  • Competition: Magazines as Fiasco, Bullet, Oh Comely



Unique Selling Point (USP): fashion and art magazine for males and females

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