Part of my (market) research was the analysis of a little survey I had carried out with potential reader. I had made a short questionnaire with following questions:
Which categories you like to find in a magazine?
Which brands do you like?
I interviewed 21 people – 10 males, 11 females and came up with following results:
Brands they like are Topman, Topshop, Levis, Andy Wolf Eyewear, Kirsty Ward, Urban Outfitters, American Apparel, Stella McCartney, Mui Mui, Prada, J.W. Anderson, Vivienne Westwood, Braganza, McQueen.
My target reader’s interests: fashion, art, photography, going out with friends – to gig or pubs, music, literature, technology…
According to the mentioned brands and interests I created adverts for my magazine. For some of them I had troubles to find high resolution photos and although I resized them on Photoshop and changed their resolution to 300 they came out pixelated when printed.
The features/content of my magazine were picked in consideration of the categories my interviewees would like to find in a publication: